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TypeTrait

Marketing Experimentation with a Purpose.

Power Your Marketing Experiments and Personalization Strategy with Data-Driven Scoring Models Designed to Match Human:Creative and Incrementally Improve Performance.

Learn More About TypeTrait

TypeTrait

In a world where we are completely connected, finding the right person at the right time has only gotten harder.  TypeTrait is AI-powered scoring model that helps you understand how the visual and text elements of your creative may influence people based on innate and acquired traits.

Using machine learning, our research-driven methodology continuously analyzes how people with different traits respond to creative and the elements contained within.  Much like other 3rd-party data sources, WayForward models can be applied to your current personalization strategy, existing audiences and audience building tools and platforms.

3
Models for Human:Creative Matching
25
Dimensions for Developing Human-Centric Audiences
28
Dimensions for Evaluating Creative Elements
150
Attributes for Activating Personalized Communications and Experiences

Learn More About WayForward’s Human:Creative Matching Models

TRAITS MODEL

Connect with audiences based on individual traits and disposition.

Designed to correlate human characteristics, like motivations and interests with preferences for creative elements to predict likelihood to respond.

CULTURE MODEL

Connect with global audiences based on cultural differences.

Designed to evaluate alignment of creative with established cultural values, beliefs and attitudes to reduce the potential of cultural friction.

INTENT MODEL

Connect with audiences based on intent to respond or purchase.

The Intent Model is designed predict intent based on beliefs, attitudes, behavioral intentions and behaviors including self-reported behaviors, purchase patterns and clickstream data.

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