[vc_row full_height=”yes” parallax=”enable_parallax” enable_loading_bg=”yes” bg_position=”left bottom” enable_gradient=”yes” css=”.vc_custom_1578714015860{border-top-width: 1.5vw !important;border-right-width: 1.5vw !important;border-bottom-width: 1.5vw !important;border-left-width: 1.5vw !important;background-image: url(http://thinkwayforward.com/wp-content/uploads/2020/01/Experiment-4.png?id=5287) !important;background-position: center;background-repeat: no-repeat !important;background-size: cover !important;border-left-color: #ffffff !important;border-left-style: solid !important;border-right-color: #ffffff !important;border-right-style: solid !important;border-top-color: #ffffff !important;border-top-style: solid !important;border-bottom-color: #ffffff !important;border-bottom-style: solid !important;}” responsive_css=”border_top_large:1.5vw|border_top_medium:1.5vw|border_right_medium:1.5vw|border_bottom_medium:1.5vw|border_left_medium:1.5vw|border_top_small:1.5vw|border_right_small:1.5vw|border_bottom_small:1.5vw|border_left_small:1.5vw” gradient_bg=”radial-gradient(center, rgba(0, 0, 0, 0) 0%, rgba(255, 255, 255, 0.88) 74.68789808917198%, rgba(178, 178, 178, 214) 85.03184713375796%, rgba(0, 0, 0, 0.75) 96.17834394904459%)”][vc_column][vc_row_inner content_placement=”bottom”][vc_column_inner responsive_css=”margin_left_large:40%25|margin_left_medium:40%25″][ld_fancy_heading tag=”h3″ transform=”text-uppercase” highlight_animation=”lqd-highlight-fadein” split_type=”chars, words” easing=”linear” ca_init_scale_x=”1″ ca_init_scale_y=”1″ ca_init_scale_z=”1″ ca_init_opacity=”1″ ca_an_scale_x=”0″ ca_an_scale_y=”0″ ca_an_scale_z=”0″ ca_an_opacity=”1″ use_custom_fonts_title=”true” enable_fit=”true” enable_split=”true” color=”rgb(146, 0, 0)” compressor=”0.65″ maxfontsize=”50″ fs=”100px” ls=”-0.01em” duration=”0″ start_delay=”0″ delay=”0″ ca_init_translate_x=”0″ ca_init_translate_y=”0″ ca_init_rotate_x=”0″ margin=”top_small:-0.1em|bottom_small:0px|left_small:-10px” lh=”1em” ca_init_rotate_z=”0″ ca_init_translate_z=”-1″]TypeTrait[/ld_fancy_heading][vc_column_text]
Marketing Experimentation with a Purpose.
[/vc_column_text][vc_column_text]Power Your Marketing Experiments and Personalization Strategy with Data-Driven Scoring Models Designed to Match Human:Creative and Incrementally Improve Performance.[/vc_column_text][ld_spacer height=”25px”][ld_button style=”btn-solid” title=”Learn More About TypeTrait” transformation=”text-uppercase” link_type=”scroll_to_section” size=”btn-xsm” border=”border-thick” i_type=”linea” i_add_icon=”true” i_icon_linea=”icon-arrow-right-material” i_margin_left=”23px” color=”rgb(146, 0, 0)” i_color=”rgb(245, 99, 75)” i_hcolor=”rgb(255, 255, 255)” text_color=”rgb(255, 255, 255)” fs=”20px” ls=”0.1em” css=”.vc_custom_1570301449418{padding-top: 0.1em !important;padding-right: 0.5em !important;padding-bottom: 0.1em !important;padding-left: 0.5em !important;}”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_position=”right top” css=”.vc_custom_1539674876269{padding-top: 50px !important;padding-bottom: 50px !important;background-image: url(http://54.85.132.22/wp-content/uploads/2018/10/img-3-min.jpg?id=4323) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” responsive_css=”padding_bottom_medium:110px”][vc_column][/vc_column][vc_column enable_content_animation=”yes” ca_init_scale_x=”1″ ca_init_scale_y=”1″ ca_init_scale_z=”1″ ca_init_opacity=”0″ ca_an_scale_x=”1″ ca_an_scale_y=”1″ ca_an_scale_z=”1″ ca_an_opacity=”1″ offset=”vc_col-md-4″ ca_duration=”1600″ ca_delay=”160″ ca_init_translate_y=”45″][ld_fancy_heading tag=”h2″ transform=”text-uppercase” margin=”top_small:0px”]TypeTrait[/ld_fancy_heading][/vc_column][vc_column offset=”vc_col-md-8″][ld_fancy_heading tag=”p” ca_init_scale_x=”1″ ca_init_scale_y=”1″ ca_init_scale_z=”1″ ca_init_opacity=”1″ ca_an_scale_x=”1″ ca_an_scale_y=”1″ ca_an_scale_z=”1″ ca_an_opacity=”1″ enable_split=”true” margin=”bottom_small:1.75em”]In a world where we are completely connected, finding the right person at the right time has only gotten harder. TypeTrait is AI-powered scoring model that helps you understand how the visual and text elements of your creative may influence people based on innate and acquired traits.[/ld_fancy_heading][ld_fancy_heading tag=”p” ca_init_scale_x=”1″ ca_init_scale_y=”1″ ca_init_scale_z=”1″ ca_init_opacity=”1″ ca_an_scale_x=”1″ ca_an_scale_y=”1″ ca_an_scale_z=”1″ ca_an_opacity=”1″ enable_split=”true”]Using machine learning, our research-driven methodology continuously analyzes how people with different traits respond to creative and the elements contained within. Much like other 3rd-party data sources, WayForward models can be applied to your current personalization strategy, existing audiences and audience building tools and platforms.[/ld_fancy_heading][ld_spacer height=”45px”][vc_row_inner][vc_column_inner width=”1/4″ offset=”vc_col-md-3″][ld_counter align=”left” bottom_margin=”0″ use_theme_fonts=”” text_font=”font_family:Teko%3A300%2Cregular|font_style:400%20regular%3A400%3Anormal” enable_gradient=”” enable_hover_gradient=”” use_custom_fonts_title=”true” use_custom_fonts_text=”true” bottom_label=”Models for Human:Creative Matching” count=”3″ fs=”48px” lh=”1em” text_fs=”12px” text_lh=”1em” text_ls=”0.1em” text_color=”rgb(119, 121, 129)” counter_color=”rgb(178, 0, 0)”][/vc_column_inner][vc_column_inner width=”1/4″ offset=”vc_col-md-3″][ld_counter align=”left” bottom_margin=”0″ use_theme_fonts=”” text_font=”font_family:Teko%3A300%2Cregular|font_style:400%20regular%3A400%3Anormal” enable_gradient=”” enable_hover_gradient=”” use_custom_fonts_title=”true” use_custom_fonts_text=”true” bottom_label=”Dimensions for Developing Human-Centric Audiences” count=”25″ fs=”48px” lh=”1em” text_fs=”12px” text_lh=”1em” text_ls=”0.1em” text_color=”rgb(119, 121, 129)” counter_color=”rgb(178, 0, 0)”][/vc_column_inner][vc_column_inner width=”1/4″ offset=”vc_col-md-3″][ld_counter align=”left” bottom_margin=”0″ use_theme_fonts=”” text_font=”font_family:Teko%3A300%2Cregular|font_style:400%20regular%3A400%3Anormal” enable_gradient=”” enable_hover_gradient=”” use_custom_fonts_title=”true” use_custom_fonts_text=”true” bottom_label=”Dimensions for Evaluating Creative Elements” count=”28″ fs=”48px” lh=”1em” text_fs=”12px” text_lh=”1em” text_ls=”0.1em” text_color=”rgb(119, 121, 129)” counter_color=”rgb(178, 0, 0)”][/vc_column_inner][vc_column_inner width=”1/4″][ld_counter align=”left” bottom_margin=”0″ use_theme_fonts=”” text_font=”font_family:Teko%3A300%2Cregular|font_style:400%20regular%3A400%3Anormal” enable_gradient=”” enable_hover_gradient=”” use_custom_fonts_title=”true” use_custom_fonts_text=”true” bottom_label=”Attributes for Activating Personalized Communications and Experiences” count=”150″ fs=”48px” lh=”1em” text_fs=”12px” text_lh=”1em” text_ls=”0.1em” text_color=”rgb(119, 121, 129)” counter_color=”rgb(178, 0, 0)”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row full_width=”stretch_row”][vc_column][vc_row_inner css=”.vc_custom_1570383044501{background-color: #b20000 !important;}”][vc_column_inner][vc_column_text css=”.vc_custom_1578525947527{padding-top: 1.5em !important;padding-right: 100px !important;padding-bottom: 1.5em !important;padding-left: 100px !important;}”]
Learn More About WayForward’s Human:Creative Matching Models
[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_position=”left top” enable_gradient=”yes” enable_overlay=”yes” responsive_css=”padding_top_medium:150px|padding_bottom_medium:75px” css=”.vc_custom_1570383010036{padding-top: 0px !important;padding-bottom: 0px !important;}” gradient_bg=”linear-gradient(119deg, rgb(255, 255, 255) 48.08917197452229%, rgba(255, 255, 255, 0.57) 98.72611464968153%)” overlay_bg=”linear-gradient(107deg, rgb(255, 255, 255) 46.496815286624205%, rgba(255, 255, 255, 0.55) 100%)”][vc_column][vc_row_inner][vc_column_inner width=”1/3″][vc_column_text]
TRAITS MODEL
[/vc_column_text][ld_fancy_heading tag=”h5″ ca_init_scale_x=”1″ ca_init_scale_y=”1″ ca_init_scale_z=”1″ ca_init_opacity=”1″ ca_an_scale_x=”1″ ca_an_scale_y=”1″ ca_an_scale_z=”1″ ca_an_opacity=”1″ enable_split=”true”]Connect with audiences based on individual traits and disposition.[/ld_fancy_heading][ld_spacer height=”25px”][ld_fancy_heading tag=”p” ca_init_scale_x=”1″ ca_init_scale_y=”1″ ca_init_scale_z=”1″ ca_init_opacity=”1″ ca_an_scale_x=”1″ ca_an_scale_y=”1″ ca_an_scale_z=”1″ ca_an_opacity=”1″ enable_split=”true”]Designed to correlate human characteristics, like motivations and interests with preferences for creative elements to predict likelihood to respond.[/ld_fancy_heading][ld_spacer height=”40px”][/vc_column_inner][vc_column_inner width=”1/3″][vc_column_text]
CULTURE MODEL
[/vc_column_text][ld_fancy_heading tag=”h5″ ca_init_scale_x=”1″ ca_init_scale_y=”1″ ca_init_scale_z=”1″ ca_init_opacity=”1″ ca_an_scale_x=”1″ ca_an_scale_y=”1″ ca_an_scale_z=”1″ ca_an_opacity=”1″ enable_split=”true”]Connect with global audiences based on cultural differences.[/ld_fancy_heading][ld_spacer height=”25px”][ld_fancy_heading tag=”p” ca_init_scale_x=”1″ ca_init_scale_y=”1″ ca_init_scale_z=”1″ ca_init_opacity=”1″ ca_an_scale_x=”1″ ca_an_scale_y=”1″ ca_an_scale_z=”1″ ca_an_opacity=”1″ enable_split=”true”]Designed to evaluate alignment of creative with established cultural values, beliefs and attitudes to reduce the potential of cultural friction.[/ld_fancy_heading][ld_spacer height=”40px”][/vc_column_inner][vc_column_inner width=”1/3″][vc_column_text]
INTENT MODEL
[/vc_column_text][ld_fancy_heading tag=”h5″ ca_init_scale_x=”1″ ca_init_scale_y=”1″ ca_init_scale_z=”1″ ca_init_opacity=”1″ ca_an_scale_x=”1″ ca_an_scale_y=”1″ ca_an_scale_z=”1″ ca_an_opacity=”1″ enable_split=”true”]Connect with audiences based on intent to respond or purchase.[/ld_fancy_heading][ld_spacer height=”25px”][ld_fancy_heading tag=”p” ca_init_scale_x=”1″ ca_init_scale_y=”1″ ca_init_scale_z=”1″ ca_init_opacity=”1″ ca_an_scale_x=”1″ ca_an_scale_y=”1″ ca_an_scale_z=”1″ ca_an_opacity=”1″ enable_split=”true”]The Intent Model is designed predict intent based on beliefs, attitudes, behavioral intentions and behaviors including self-reported behaviors, purchase patterns and clickstream data.[/ld_fancy_heading][ld_spacer height=”40px”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]